BOX OFFICE REPORT
November 3-5, 2017
(estimates from BoxOfficeMojo.com)
|Thor: Ragnarok||$121.0 million|
|A Bad Moms Christmas||$17.0 million|
|Boo 2! A Madea Halloween||$4.6 million|
It's been a guarantee for some time now: if Marvel's got a new movie, it's going to be No. 1. And aside from Avengers: Age of Ultron, it's also going to open bigger than the previous installment. Thor: Ragnarok opened in the top spot, with one of the biggest openings of the year (though still below It, interestingly enough). It also bested the debuts of 2011's Thor ($65 million) and The Dark World ($85 million). But it will be interesting to see how high its final tally is, since no Marvel movie has ever opened this close to another big comic book movie. (Justice League opens on November 17.)
A Bad Moms Christmas did OK for itself as counter-programming, though it maybe wasn't the best gamble since Thor: Ragnarok is practically a comedy itself. (I think if it had opened a month later, it would have done much better.) It debuted below what the original started with last summer, and it's probably going to get crushed in the coming weeks because of the similarly themed Daddy's Home 2.
Jigsaw took the standard 50-plus percent horror drop in its second weekend, as Boo 2! and Geostorm continued to plummet. Only the Madea movie has a shot at topping $50 million, which along with Happy Death Day, makes it one of the fall's only semi-successes.
Outside the top 5:
- This Weekend's Indie Champ: Lady Bird, the heralded coming-of-age story from Greta Gerwig. The film got a rare 100 percent on Rotten Tomatoes and audiences in New York and L.A. turned out accordingly. It set a record for 2017, with an astonishing $93,903 average on four screens.
- No one seemed to want a history lesson at the movies this weekend. Rob Reiner's LBJ biopic starring Woody Harrelson as our 36th president, completely bombed, debuting at No. 14 with around $1.1 million.
- And once again, sometimes reviews, stars and talent aren't enough to beat what audiences are just more interested in. The acclaimed drama Last Flag Flying, starring Bryan Cranston, Steve Carell and Laurence Fishburne (and directed by Richard Linklater), made less money than the serial killer origin story My Friend Dahmer, which didn't have near the hype or critical attention.
Next week: Murder on the Orient Express tries to prove there are still movies for adults out there. But that won't mean anything, because it's going to get crushed by Daddy's Home 2. I think Thor: Ragnarok still reigns supreme with $60 million, while Daddy's Home 2 will probably do around what the original did with about $35 million. That leaves the star-studded Murder on the Orient Express to get the scraps, at around $20 million.