BOX OFFICE REPORT
October 27-29, 2017
(estimates from BoxOfficeMojo.com)
|Boo 2! A Madea Halloween||$10.0 million|
|Happy Death Day||$5.0 million|
|Blade Runner 2049||$3.9 million|
After a seven-year absence, the Saw franchise came back to life, just in time for Halloween. Once again, it dominated the box office. But dominate is a relative term when $16.5 million is more than enough to win the weekend. That's just above the nearly franchise-ending Saw VI and just below the 2004 original, long before anyone had big expectations. Still, it beat out all other newcomers.
Boo 2! fell all the way down to $10 million. That's putting it well behind its predecessor, and this is the last weekend people will really be looking for a goofy horror comedy from Tyler Perry. It will sink like a stone from here on out. That's also true of Geostorm, which will be mentioned in the same breath as massive flops like King Arthur: Legend of the Sword at the end of the year.
Happy Death Day on the other hand, already has plans for a sequel, as Blumhouse continues to be the most powerful studio in horror. The film, which took the Groundhog Day premise and applied it to the slasher genre, has officially made 10 times its budget in just three weekends. Blade Runner 2049 could play for another three years and wouldn't be able to do that. It just now passed $80 million.
Outside the top 5:
- This Weekend's Indie Champ: The Square, the Palme d'Or winner from Ruben Ostlund. The art world satire averaged $38,000 on its pair of screens.
- Neither the well-reviewed Thank You for Your Service, nor the critically reviled Suburbicon managed to crack the top five. They earned $3.7 million and $2.8 million, respectively.
- But the worst weekend belongs to Amityville: The Awakening. Even though its distributor (The Weinstein Company) is having major issues and it's already available on VOD, the fact that a new entry in a long-running horror franchise made less money than instant punchline Tulip Fever (in its ninth weekend, no less) is a true disaster.
Next week: Thor: Ragnarok kicks off the holiday movie season. It's the best-reviewed Marvel movie to date, and the most fun, too. I'd say $100 million, easily. A Bad Moms Christmas should also do well on its own, taking in around $30 million.