BOX OFFICE REPORT
September 15-17, 2017
(estimates from BoxOfficeMojo.com)
|American Assassin||$14.8 million|
|Home Again||$5.3 million|
|The Hitman's Bodyguard||$3.5 million|
After a record-setting debut, It is holding on better than most horror movies and most blockbusters in its second weekend. Falling just over 51 percent, the Stephen King adaptation earned an estimated $60 million. That would be the third-biggest second weekend of the year, just behind two of the year's top three films (Beauty and the Beast and Guardians of the Galaxy Vol. 2). It's already the eighth biggest movie of 2017, and could easily be in the top five by the end of next weekend. Even though it will face some serious competition next week, it's definitely going to top $300 million, making it the only horror movie to ever reach that milestone.
American Assassin did the best of the new films, but with only $14.8 million, it's highly unlikely this is the start of the new franchise Lionsgate was hoping to launch. (There are currently 16 books featuring lead character Mitch Rapp.) But that was nearly double what mother! made, despite the star power of Jennifer Lawrence, as well as Oscar winner Javier Bardem and nominees Ed Harris and Michelle Pfeiffer. It also earned the rare F from CinemaScore, meaning nearly all the word-of-mouth will be negative. (There's already a sharp divide in reactions on social media.)
Home Again slid to fourth place, but it's already earned more than its budget. Plus, it's the type of movie that's likely to do extremely well on video, cable and streaming. The Hitman's Bodyguard hung around to finish in fifth place. It's now topped $70 million and should finish higher than big-budget flops like The Mummy and Alien: Covenant.
Outside the top 5:
- This Weekend's Indie Champ: Brad's Status, the second movie from Annapurna Pictures' distribution arm. The dramedy about Ben Stiller's Brad having a mid-life crisis averaged $25,045 on four screens.
- Beach Rats, the acclaimed coming-of-age story set in New York's bro-y beach community, expanded to 67 screens in its fourth weekend. It nearly reached the top 20 and should continue to grow.
- Believe it or not, the biggest live-action comedy of the year is Girls Trip. Despite boasting fewer A-list stars than other raunchy comedies that opened this year, it debuted and held strongly, taking in more than $114 million to date.
Kingsman: The Golden Circle faces off against The LEGO Ninjago Movie. It will be a photo finish, especially if people are still going to see It in near-record numbers. But I think the animated movie takes it, especially since there hasn't been a biggish animated movie since the dreaded Emoji Movie. That should translate to about $50 million for that one (below both the LEGO Movie and the LEGO Batman Movie) and $40 million for the Kingsman sequel (a bit above The Secret Service).