BOX OFFICE REPORT
September 8-10, 2017
(estimates from BoxOfficeMojo.com)
|Home Again||$9.0 million|
|The Hitman's Bodyguard||$4.8 million|
|Annabelle: Creation||$4.0 million|
|Wind River||$3.2 million|
It became apparent some time in the last month that It, the new adaptation of the first half of Stephen King's legendary novel, was going to be a big horror hit. But no one seemed to anticipate It would be this big. Last week, I predicted $50 million. It did that in one day. Most sites predicted around $85 million. It did that by Saturday night. And now, It has smashed multiple records in one weekend. Its estimated $117.1 million is the biggest September opening by more than double. It's the biggest opening for a horror movie ever. It's also the second-biggest opening for an R-rated movie ever, as well as the third-biggest opening of 2017: bigger than Spider-Man: Homecoming, Wonder Woman or Logan. Overall, it's already one of the top 10 biggest horror movies ever and the second-biggest Stephen King adaptation, behind only 1999's The Green Mile.
So needless to say, everything else looks pretty small in comparison. Home Again, the debut film from the daughter of Nancy Meyers, took second place with about $9 million. (Were it not for It, this would have been another underwhelming box office weekend.) That's even lower than her semi-disastrous Hot Pursuit (2015) but better than infamous bomb How Do You Know (2010), which is actually pretty good.
The rest of the top five were familiar faces: The Hitman's Bodyguard inched toward $65 million. Annabelle: Creation felt the sting of horror competition, but it will still cross $100 million by next weekend. And Wind River cemented itself as the sleeper hit of the summer, as it finally crossed $25 million.
Outside the top 5:
- This Weekend's Indie Champ: Dolores, a documentary on activist Dolores Huerta. In its second weekend, it average $10,722 on five screens.
- I didn't even know non-IMAX movies stuck around this long, but Maudie, a romantic historical drama, is finishing up its 22nd weekend in theaters. It's now made just over $6 million.
- 47 Meters Down has had quite a journey. Originally slated to go straight-to-video, good reviews got it a distribution deal. Now, the $5 million movie has made nearly 10 times that, with a sequel announced called, uh, 48 Meters Down.
Get ready for a lot of the fans to go back for a second helping of It. I think $45 to 50 million is certainly doable. That will be much better than American Assassin and mother! will do. I think $15 million for the former and $10 million for the latter.