BOX OFFICE REPORT
February 23-25, 2018
(estimates from BoxOfficeMojo.com)
|Black Panther||$108.0 million|
|Game Night||$16.6 million|
|Peter Rabbit||$12.5 million|
|Fifty Shades Freed||$6.9 million|
After delivering an opening weekend filled with a slew of broken records, nothing stopped Black Panther from dominating the box office for a second weekend. Dropping less than 50 percent, the latest film in the MCU took in another $108 million. That brings its total to an astonishing $400 million in just 10 days, only the 29th film to ever cross that milestone. That means it's already passed every movie Marvel Studios released last year, and should be the second-biggest movie in the MCU by next week. To say this is a runaway success is an understatement. At this point, it's out-grossing 2017's biggest movie: Star Wars: The Last Jedi.
Game Night debuted in second place with $16.6 million. It's been a while since an original comedy has hit theaters, and audiences turned up for this R-rated ensemble piece with glowing reviews. Word of mouth should keep it going in the weeks ahead, since most of the offerings will be grim (Death Wish, Red Sparrow, The Strangers: Prey at Night).
Peter Rabbit held on well, as it crossed $70 million. That was sadly more than Annihilation, the latest piece of mind-bending science fiction from British writer-director Alex Garland. The Oscar-nominated man behind Ex Machina didn't have the full support of Paramount, who dropped the film on Netflix outside North America and didn't seem to know how to promote a film that admittedly doesn't have a premise that can be easily explained in a trailer or commercial. Its $11 million means it's an instant flop. Still, it's one that's bound to be talked about for years to come. Fifty Shades Freed finished the top 5 with $6.9 million.
Outside the top 5:
- This Weekend's Indie Champ: Operation Red Sea, a war thriller from China. Playing on 45 screens, the film averaged $11,333.
- It was not a return to the glory days for recently rebooted studio Orion Pictures. A powerhouse in the '80s, it's returned as an outlet for low-budget genre pictures. Its ghostly romance Every Day debuted back at No. 9 with just $3.1 million, below even the 10th weekend of The Greatest Showman.
- It's been a rough go for the Oscar nominees for Best Foreign Language Film. None of the three currently in release – Chile's A Fantastic Woman, Lebanon's The Insult or Russia's Loveless – have cracked $800,000. Sweden's The Square made just $1.4 million over the fall and early winter and Hungary's Of Body and Soul went straight to Netflix.
Two grim action movies will fail to unseat Black Panther. Jennifer Lawrence's grown-up spy thriller Red Sparrow takes on Eli Roth's oft-delayed remake of Death Wish starring Bruce Willis. In tough times, I don't think audiences will respond to either movie. Red Sparrow might take second with $15 million, while I predict Death Wish will barely crack the top 5.