Dreamwork’s Animation isn’t wasting any time on capitalizing on the success of Disney’s live action Beauty and the Beast. Their new film, The Boss Baby, has just premiered a new, in-theater trailer that airs before screenings of the wildly popular Disney film.
The trailer features the boss baby himself (voiced by Alec Baldwin) playing with a copyright-infringement-free candelabra and antique clock before talking directly to the audience and imploring them to see his film in theaters March 31 before launching into a full-blown trailer. The film is a creative look at how a new baby’s arrival impacts a family, told from the perspective of the baby’s hyper-imaginative older brother.
The tailored trailer is a shrewd move, one that Mr. Boss Baby, big businessman that he is, would be proud of. By inserting a scene at the beginning that directly addresses Beauty and the Beast audiences, the trailer is sure to stand out from the crowd. The Boss Baby hits theaters on March 31.