Weekend Box Office Report: March 13-15 2015

BOX OFFICE REPORT 

March 13-15, 2015(estimates from BoxOfficeMojo.com)

TOP 51. Cinderella (70.0 million)2. Run All Night ($11.0 million)3. Kingsman ($6.2 million)4. Focus ($5.8 million)5. Chappie ($5.8 million)

Disney had the magic again this weekend. Their live-action update of Cinderella brought in $70 million in its first three days. That's still only the third best opening weekend of this young year. It's also in line with other fairy tales like Maleficent, but not as big as other adaptations like Alice in Wonderland.

Liam Neeson's Run All Night, the latest in a long line of violent thrillers, delivered the worst opening of his tough guy second act. Yes, Run All Night made even less this weekend than last year's A Walk Among the Tombstones. In interviews, Neeson has talked about trying something else. Based on this film's performance, it might be a necessity.

While Kingsman finally passed $100 million (a lot slower than expected), the final spots could shift a lot once final numbers are released. Less than $100,000 separates Focus in 4th place from The Second Best Exotic Marigold Hotel in 6th place. While that's not great news for any of those films, it's the worst for Chappie, which debuted at No. 1 last week. 

Outside the top 5: - This Weekend's Indie Champ: It Follows, the stylish horror film that's received nothing but raves, averaged on astonishing $40,750 on only four screens. 

- What We Do in the Shadows, the hilarious mockumentary about vampires, is by far the biggest movie of writer-director Taika Waititi's career. It's made four times what previous efforts Boy and Eagle vs. Shark have made. 

- Seymour: An Introduction, Ethan Hawke's tribute to pianist Seymour Bernstein, opened strongly, averaging $13,150 on its pair of screens.

Next week: Insurgent, the sequel to Divergent, will be No. 1, but in a pretty lackluster fashion. I'm not expecting anything better than its predecessor's $54 million. But keep an eye out for heavy-handed Christian drama Do You Believe? which could easily wind up in the Top 3.

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About Kip Mooney

Kip Mooney
Like many film critics born during and after the 1980s, my hero is Roger Ebert. The man was already the best critic in the nation when he won the Pulitzer in 1975, but his indomitable spirit during and after his recent battle with cancer keeps me coming back to read not only his reviews but his insightful commentary on the everyday. But enough about a guy you know a lot about. I knew I was going to be a film critic—some would say a snob—in middle school, when I had to voraciously defend my position that The Royal Tenenbaums was only a million times better than Adam Sandler’s remake of Mr. Deeds. From then on, I would seek out Wes Anderson’s films and avoid Sandler’s like the plague. Still, I like to think of myself as a populist, and I’ll be just as likely to see the next superhero movie as the next Sundance sensation. The thing I most deplore in a movie is laziness. I’d much rather see movies with big ambitions try and fail than movies with no ambitions succeed at simply existing. I’m also a big advocate of fun-bad movies like The Room and most of Nicolas Cage’s work. In the past, I’ve written for The Dallas Morning News and the North Texas Daily, which I edited for a semester. I also contributed to Dallas-based Pegasus News, which in the circle of life, is now part of The Dallas Morning News, where I got my big break in 2007. Eventually, I’d love to write and talk about film full-time, but until that’s a viable career option, I work as an auditor for Wells Fargo. I hope to one day meet my hero, go to the Toronto International Film Festival, and compete on Jeopardy. Until then, I’m excited to share my love of film with you.

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