After opening to an embarrassing $2.7M on Friday and coming in sixth place at the box office, things looked a little shaky for what many were hailing as the 'concert movie event of the year'. Those who looked scared were right.
On Saturday the film dropped an astounding 37% and ended the weekend at the number eleven spot, racking in a gloomy $5.7M. Compare that to the huge $31.1M opening for Hannah Montana/Miley Cyrus: The Best of Both Worlds and over $29M for Justin Beiber: Never Say Never and you kind of just shake your head and wonder.
But not to fear. While the numbers look terrible producer Ryan Murphy assures industry analysis that the film only cost between $9.5M and $9.7M to make. In other words, no matter what, the film is going to make money. But for many, the film is still an example of how the game has changed when it comes to consumer antics. What used to be a slam dunk success has turned into a HUGE setback for the popular Fox show.
And who knows, maybe the e-mail sent to press last month from the one and only Sue Sylvester had some precedent: "For two years, we've been mercilessly bombarded with the pubescent nonsense of carnival sideshow freaks calling themselves 'The Glee Club'. And now, they're trying to shove a 3D concert movie down our throats. It's time to make a stand against these pimply-faced, hormone-ridden twits by joining the 'STOP BELIEVING' campaign. Say 'NO' to their insignificant cinematic experiment. I don't know about you, but I can't stand looking at their little satanic faces in 2D, much less 3D."
