BOX OFFICE REPORT
February 8-10, 2019
(estimates from BoxOfficeMojo.com)
|The LEGO Movie 2||$34.4 million|
|What Men Want||$19.0 million|
|Cold Pursuit||$10.8 million|
|The Upside||$7.2 million|
Everything is not awesome. Not for Warner Bros. and potentially not for most other studios. The LEGO Movie 2, the sequel to a movie loved by everyone except the Oscars, debuted with an estimated $34.4 million. That's less than half the original's opening weekend. Was it the two underwhelming spin-offs from 2017? Was it the five-year wait? Was it the movie's target audience aging out? Whatever the case, there probably won't be any additional LEGO movies for a while, if ever. That's a real shame, since all four films exude a level of cleverness absent from just about every other major animation studio. Does this portend doom for the rest of 2019? Disney is still going to rule over all, but I think they're in for a rude awakening when Captain Marvel looks more like the early days of the MCU and less like the recent years. And three live-action remakes of their animated classics is going to test the limits of audience loyalty. Of course, I could be wrong and this could just be a down winter. But don't be surprised if a lot more big ticket movies end up making less than expected.
What Men Want proved a smart bet. The $20 million quasi-remake earned almost its entire budget back in one weekend, and proved Proud Mary was an anomaly for star Taraji P. Henson. If the end is nigh on bigger films, then studios would be smart to go back to modestly budgeted comedies and dramas for adults. I've only been saying this for years, but maybe this will be what causes them to wake up. After all, The Upside (No. 4) will end up making $100 million domestically, something no one saw coming.
Cold Pursuit debuted at No. 3 with an estimated $10.8 million. That's in line with the diminishing returns for his old man action hero movies. There's no telling if his recent comments had any effect on the film's opening at all. Glass dropped all the way from first place to fifth. It still has yet to cross $100 million, but will become the first film of 2019 to reach that mark in the next few days.
Outside the top 5:
- This Weekend's Indie Champ: Everybody Knows, the first English-language film from Asghar Farhadi. He's already won two Oscars for Best Foreign Language Film, which helped this effort average $18,750 on its four screens.
- The Prodigy is another rough start for the recently rebooted Orion Pictures. The horror flick only made $6 million in its opening weekend. Yet it's already earned back its budget and will probably make a killing in streaming and on-demand.
- Miss Bala is going to have a tough time earning back its modest $15 budget. The film dropped 60 percent to land in 10th place.
Every movie is going for those teen dollars. Every major release is rated PG-13, with two films opening Wednesday and Alita: Battle Angel opening on Valentine's Day. I don't think any of these will do gangbusters, but I think Happy Death Day 2U will be the surprise winner, with around $30 million for the five-day opening. The LEGO Movie 2 will be in second, with Isn't It Romantic earning $18 million for the five days, and Alita only taking in $16 million over four days.